Ads and analytics
Advertising that learns from orders, not from clicks.
We run Google Ads and set up analytics so you can see what a lead costs and which channel brings customers. The website, the CRM and the ads are in one pair of hands, so the numbers add up.
Problems we solve
- Ads spend the budget, but nobody knows how many leads they brought
- Conversions are counted by clicks and are noisy: any click on a button looks like a lead
- Google optimises campaigns for leads that never became orders
- An agency runs the ads, a developer builds the site, and nobody owns the result
What is included
- 01
GA4 and conversion setup
Form submissions, messages and calls are counted separately, de-duplicated and imported into Google Ads.
- 02
Offline conversions from CRM
Real orders and their value go to the ad platforms, not clicks. Campaigns learn from customers who paid.
- 03
Search campaigns
Structure by service and language, keywords and ads in Romanian and Russian, negative keywords, schedules.
- 04
Management and control
Bids, budgets, search terms and ad quality are reviewed regularly, not once every six months.
- 05
Consent Mode and cookies
Cookie consent is configured so that ads and analytics work correctly and by the rules.
- 06
Clear reports
Once a month: leads, cost per lead, CTR, impression share and trends by channel. No vanity metrics.
How it works in our projects
Keep Clean
For the cleaning company we set up GA4 and Google Ads: leads from the website, chats and calls are counted separately, and completed orders from the CRM are sent to the ad platforms as conversions with their value.
See the case →How we work
- 01
Research
We learn how the company gets customers, handles requests and delivers the work.
- 02
Design
We plan the customer journey, system architecture, integrations and business logic.
- 03
Build
We develop the website, AI scenarios, interfaces and automation.
- 04
Improve
We test on real scenarios, find bottlenecks and refine the system based on data.
FAQ
Can you set up conversions only, without running the ads?
Yes. GA4 and conversion setup is a separate piece of work. After it, you or your agency run the ads on reliable data.
What ad budget do I need?
For a test in Moldova 10–20 € a day for 3–4 weeks is usually enough. After that the budget follows the cost per lead the test shows.
Do you charge a percentage of the budget?
No. Management is a fixed monthly fee that depends on the amount of work, not on how much you spend on clicks.
Do you run Meta ads?
We start with Google Search, because customers are already looking for the service there. Meta comes second, once there is video or case studies worth showing.
Shall we discuss your task?
Describe what you need in the request form or message us on WhatsApp. We will reply, ask a few questions and suggest a solution.