Case 01 · Cleaning company, Chișinău

Keep Clean / GUSIT

Not a standalone chatbot and not just a CRM, but one system from a customer’s first message to a completed order.

The system in numbers

  • 6contact channels: website, phone, Telegram, Messenger, Instagram and client cabinet
  • 24/7AI answers calls and chats, hands complex cases to a manager
  • 1CRM for every request, crew, quality check and payroll
  • 2ad platforms receive conversions: Google Ads and Meta

Business problem

Customers reach out through the website, phone, messengers and social media. Each request has to be handled quickly, turned into an order, assigned to staff, checked for quality and traced back to the ad that brought it.

What we built

  • A website that attracts customers, with request forms
  • A voice AI assistant on the phone line: answers calls, records requests, hands the call over to a manager
  • AI in chats on the website, in the customer portal, Telegram, Messenger and Instagram
  • A custom CRM: deals, orders, stages, comments and reminders
  • A scheduler that finds available staff based on shifts, days off and workload
  • Quality control: ratings, late arrivals, “after” photos for every order
  • Payroll calculated from completed orders
  • Conversions sent to Google Ads and Meta, with a check that Google accepted them
  • An admin panel for running the business
System map

01Channels

  • Website
  • Phone
  • Telegram
  • Messenger
  • Instagram
  • Customer portal

02Intelligence and data

  • Voice AI
  • Chat AI
  • Services and rules
  • Handoff to a manager

03Operations

  • Scheduler
  • Team notifications
  • Quality control
  • Payroll
  • Ad conversions

CRM

  1. New
  2. Contacted
  3. Estimate
  4. Scheduled
  5. In progress
  6. Done

How it works

Every channel writes into one CRM. The AI answers the customer and creates a deal, the deal moves through stages, the scheduler shows available dates and people, and each completed order feeds payroll, quality control and ad analytics.

Where people decide. The AI hands complex questions to a manager. Confirming the date, assigning the crew and cancelling an order stay with staff in the admin panel.

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